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Performance notes

Measurement, agency operations and AI-assisted media buying — from the team running real accounts every day.

Platform ROAS is lying to you — here's the number that matters

Meta says 5.2x. Google says 4.1x. Your P&L says otherwise. Why blended MER against real store revenue is the only ROAS worth reporting to a client.

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The last Friday of the month doesn't have to be a spreadsheet marathon. How AI-written, data-grounded reports change the economics of client service.

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Shared logins, forwarded reports and 'who has access to what' chaos scale terribly. The organization → team → workspace model, explained.

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